Introduction to Amoha Prints and the Founder
Amoha Prints is a company born from a vision to not only spread wide the art form of hand block printing, but also to provide people with the experience of exploring it. Amoha prints was started a few years ago, circa 2014, with a view to revive this tradition, make it personal and blend it with an individual’s personal sense of style and aesthetic. The one thing that matters to us is to make our clients feel like they have discovered a new part of themselves as well as this tradition; the sentiment is all that matters. At Amoha we use non-organic dyes, that are environmentally friendly. Our wooden blocks, made from the finest teak wood, are carved to perfection and handcrafted by our block makers with a lot of care and love. And yes, they last a lifetime.
That keen sense of design aesthetic and style we talked about earlier? That all came with the experience that the founder, Pooja Gokul, has collected over the last decade, being in the fine art world. Studying her BFA from Chithrakala Parishath, a renowned school dedicated to Fine Arts in Bangalore, she moved on to teaching art herself in various International schools - TISB (The International School Bangalore), Vidhyashilp Academy and Trio World School.
A connoisseur of fine art, she has had several art shows and sold her paintings at galleries like The Sublime Art Gallery, Kynkyny and more. She has also had her art in galleries in Delhi, Chennai and Hyderabad.
Alas, her passions directed her to Rajasthan, where she learnt first hand, the intricacies of Hand Block Printing and as they say, it was love at first sight. For months, she explored this traditional art form, learnt everything there is to know about it and decided she needed to tell this story in a way that people connect to immediately. Thus, Amoha was born.
Through our products and services we look forward to bringing an aspect of that passion as well as the ancient historical importance of the art form into everyone's daily lives.