Amoha Prints Blog
Posted: October 25, 2019|
The ancient ‘Toran’ stems from the Sanskrit word ‘Torana’ which loosely translates to pass. The Toran is placed at the entrance of one’s front door. In Indian culture, the entrance to a home is very important. It is the buffer, between the outside haphazard world and the calm interior of your home. The natural scent of a mango leaves toran or the marigold flower toran was believed to be sacred.
Cue the 21st century’s ‘Nuclear’ household, the need for a Toran made to measure in with their stressful life. The underlying significance of a Toran is not only with the material with which it was fashioned. It is the aspect of decoration, a welcome to the owner of it’s home and the eternal ‘Athithi Devo Bhava’. A Toran is like the crown of the Home’s Entrance. It sits majestically atop your main front door or even above the Pooja room, culturally believed to attracting Goddess Lakshmi and her bountiful blessings of wealth and prosperity.
Posted: October 07, 2019|
The festival that embodies the spirit of ‘victory over evil’, a festival that is heralded all over India for being the ‘Festival of Lights ’ is also widely celebrated as a festival of ‘giving and receiving. From giving gifts to granting forgiveness, Diwali is one festival that lasts up to 5 days and one which you definitely cannot ignore.
Giving is the basis of receiving. Every year, almost every Indian household is almost engulfed by the ‘gift recycling syndrome’. Oh come on! We’ve all done it! The kaju mithai ka dabba has seen more drop-off’s than an über pool witnesses on one entire day! Ha Ha, jokes aside, when it comes to gifting, we’ve been sort of ancestral in our approach, not that it’s a bad thing, but we at Amoha believe that gifting is a moment to impact someone’s life and mood, for the better.. but more importantly it is a reflection of your respect for the other person.
Posted: August 07, 2019|
Weddings! Weddings! Weddings! It has to be by far the most special day of one’s life. Coming together of two souls, but also a gathering present to bless and take part in the couple’s nouveau life. There are weddings that are great and then there are weddings that are memorable.
It’s always important to have the perfect Jewelry, outfit, shoes, lighting, flowers, you get the idea.. but in all this hum-drum, the presiding guests and loved ones are invited alright but ensuring that they return from your wedding with fond memories to cherish forever is a tough feat to accomplish.
Posted: July 05, 2019|
There was once a time where people relied on the market for their expertise when it came to buying products or using services. The concept of DIY or ‘Do It Yourself’ became a rave in the 1950’s. Crafting or Repairing, Mending, Stitching or even Fixing, this concept received a huge response especially from women. The fact that they could design or fix something for themselves without seeking out help was a thrilling experience then and it will always remain so for many eons to come.
At Amoha Prints, we have studied the excitement at each event, workshop and wedding. The freedom to creatively express oneself and design something that is of value for yourself or another brings a sense of ecstasy on the faces of our clients! Well suffice to say that we wanted this feeling of ‘creative independence’ to last, longer than a 3 hour event. That’s what led to the invention of our Starter-Kits.
Posted: July 04, 2019|
Pooja Gokul is an artist with a visual art background and has 10 years of experience in the art world. She has been an art teacher alongside developing her art with varied media. Pooja is a master of portraiture. Her artwork is an eclectic blend of traditional material and contemporary technique.
She spends quality time on her paintings from the idea to execution, it takes her 2- 3 weeks to complete an artwork. She can only paint when something inspires her. The avid reader is an admirer of Praveen Kuar, Gustav Klimnt, Paul Klee, Anish Kapoor, Frida Khalo and many more. Even with inspirations ranging so diversely, Pooja’s artistic conscience remains willfully uncluttered.
Posted: July 04, 2019|
My first visit to the pink city, Jaipur, was a dream come true. It met all my expectations and more with its rich culture. One can see how proud the locales are of their history. The beautiful palaces, forts, lakes, city architecture are maintained well and is welcoming for the viewer.
The various arts and crafts are a treat to the eyes, they can add a royal touch to any home. We at block beauty are proud to be part of this ancient and traditional art of block printing. To see its origin, gave us a wider perspective and have opened up various possibilities.
Posted: July 04, 2019|
Hand block printing always has a story to tell due to its strong roots. It can be a traditional art form for you or a modern one, that is what makes it so versatile and loved by all. The various techniques like natural dying, printing with non – organic dyes, metallic colors makes the process interesting and can transform any piece of cloth to an aesthetic fabric.
At Amoha Prints, we undertake projects that are challenging and creative. We explore various designs and styles, from animal prints to quirky moustache prints. Geometrical designs are also a favourite. Apart from traditional designs, we make designs that are also appealing to the younger customers. We aim at creating a unique style and contemporary approach with hand block printing.