Monthly Archives: July 2019

There was once a time where people relied on the market for their expertise when it came to buying products  or using services. The concept of DIY or ‘Do It Yourself’ became a rave in the 1950’s. Crafting or Repairing, Mending, Stitching or even Fixing, this concept received a huge response especially from women. The fact that they could design or fix something for themselves without seeking out help was a thrilling experience then and it will always remain so for many eons to come.

At Amoha Prints, we have studied the excitement at each event, workshop and wedding. The freedom to creatively express oneself and design something that is of value for yourself or another brings a sense of ecstasy on the faces of our clients! Well suffice to say that we wanted this feeling of ‘creative independence’ to last, longer than a 3 hour event. That’s what led to the invention of our Starter-Kits.

Pooja Gokul is an artist with a visual art background and has 10 years of experience in the art world. She has been an art teacher alongside developing her art with varied media. Pooja is a master of portraiture. Her artwork is an eclectic blend of traditional material and contemporary technique.

She spends quality time on her paintings from the idea to execution, it takes her 2- 3 weeks to complete an artwork. She can only paint when something inspires her. The  avid reader is an admirer of Praveen Kuar, Gustav Klimnt, Paul Klee, Anish Kapoor, Frida Khalo and many more. Even with inspirations ranging so diversely, Pooja’s artistic conscience remains willfully uncluttered.

My first visit to the pink city, Jaipur, was a dream come true. It met all my expectations and more with its rich culture. One can see how proud the locales are of their history. The beautiful palaces, forts, lakes, city architecture are maintained well and is welcoming for the viewer.

The various arts and crafts are a treat to the eyes, they can add a royal touch to any home. We at block beauty are proud to be part of this ancient and traditional art of block printing. To see its origin, gave us a wider perspective and have opened up various possibilities.

Hand block printing  always has a story to tell due to its strong  roots.  It can be a traditional art form for you or a modern one, that is what makes it so versatile and loved by all.  The various techniques like natural dying, printing with non – organic dyes, metallic colors makes  the process interesting and  can  transform any piece of cloth to an aesthetic fabric.

At Amoha Prints, we undertake projects that are challenging and creative. We explore various designs and styles, from animal prints to quirky moustache prints. Geometrical designs are also a favourite.  Apart from traditional designs, we make designs that are also appealing to the younger customers. We aim at creating a unique style and contemporary approach with hand block printing.